8 reasons why I recommend IM8

In performance coaching, the scoreboard tells you nothing about why. Matches are won in the months of preparation nobody sees, and I can't control anything on match day except how ready my athlete arrives. What I can control is how I arrive: rested, fuelled, sharp. That part is on me.

So I started treating my daily nutrition as seriously as I treat every detail of an athlete's preparation, because both are inputs I actually own. IM8 became one of them — one daily drink that covers what my body needs, so I can hold myself to the same standard I ask of the athletes I work with.

My whole profession is the long game: building bodies that peak today without breaking tomorrow. I apply the same principle to myself. IM8 is part of how I practise what I coach.

I build training and recovery programmes for professional athletes who are drug-tested all year round. The athletes I work with are subject to anti-doping testing, and one contaminated supplement could end a career I've helped build. I don't guess about what goes into their bodies — or mine. IM8 is NSF Certified for Sport and WADA-compliant. Every batch is screened against the strictest standards there are. For me, that's not a marketing line; it's the one reason I'd ever put my name on something I actually recommend.

I used to travel with a pharmacy. Different pills for energy, for gut health, for immunity, for recovery — half of which I'd forget to take anyway. It was a mess. IM8 is one sachet. 90+ ingredients, nine organ systems, one glass of water in the morning. It took the most important habit in my day and made it the easiest one.

In tennis, the matches that get away are lost in the third hour, when energy dips — and a coach who fades in the third hour of a training day is no use to anyone. What I want on court — and on a long working day away from it — is energy that's steady rather than spiky, so it's still there in the moment it matters most. That's what IM8 supports: clean, sustained energy that holds through the hardest stretch instead of crashing right when it counts.

I go where the athletes go: pre-season blocks, tour swings, championships — a season lived out of a suitcase. So much of this job is staying in motion and still being ready when the session starts. IM8 is one of the few things that never changes. A sachet goes in my bag and the routine comes with me — Melbourne, Miami, Paris, it doesn't matter. It's the constant that keeps my body feeling like mine, whatever time zone I wake up in.

The tour grinds everyone down — players and staff alike — with early mornings, late nights and constant travel. Then you do it all again the next morning. The ones who last aren't just the hardest workers; they're the ones who recover well enough to do it again. IM8 is part of how I recover and how I sleep. Better sleep and a faster bounce-back is where the next result is quietly won — and recovery is the half of this sport that nobody at the top is allowed to skip.

I'm careful about where I attach my name. I recommend IM8 because I believe in where it's going: co-founded with David Beckham, built with a world-class scientific team, and held to a standard I'd actually stake my reputation on. You don't put your name behind something you don't use. I use it every single day.