8 reasons why I recommend IM8

Hyrox is a sport measured in seconds spread across an hour of racing. I can't control the field, the venue, or how the sleds feel on the day. What I can control is how I arrive: rested, fuelled, sharp. That part is on me. So I started treating my daily nutrition as seriously as I treat my hours of training, because both are inputs I actually own. IM8 became one of them — one daily drink that covers what my body needs, so I'm never the reason a podium slips away on the last station.

Hybrid racing rewards a huge engine, but it punishes a neglected body. I want to be competitive in this sport for years — and still training for life long after. IM8 is part of how I make the volume sustainable.

I compete at the elite level of Hyrox, which means I'm held to anti-doping standards like any professional athlete. One contaminated supplement could end the career I've spent my whole life building. I'm not allowed to guess what goes into my body — and I wouldn't want to. IM8 is NSF Certified for Sport and WADA-compliant. Every batch is screened against the strictest standards there are. For me, that's not a marketing line; it's the one reason I'd ever put my name on something I actually swallow.

I used to travel with a pharmacy. Different pills for energy, for gut health, for immunity, for recovery — half of which I'd forget to take anyway. It was a mess. IM8 is one sachet. 90+ ingredients, nine organ systems, one glass of water in the morning. It took the most important habit in my day and made it the easiest one.

The races that get away are the ones lost on the last two stations, when the energy dips and the pace quietly bleeds away. What I want on the race floor — and on a long working day away from it — is energy that's steady rather than spiky, so it's still there in the moment it matters most. That's what IM8 supports: clean, sustained energy that holds through the hardest stretch instead of crashing right when it counts.

A Hyrox season means racing across continents — different cities, different venues, the same unforgiving format. So much of this job is staying in motion and still being ready the moment the start gate opens. IM8 is one of the few things that never changes. A sachet goes in my bag and the routine comes with me — Chicago, London, Hong Kong, it doesn't matter. It's the constant that keeps my body feeling like mine, whatever time zone I wake up in.

A Hyrox race is brutal on the body — an hour at threshold, sleds, lunges and wall balls stacked on running legs. Then you do it all again in the next training block. The ones who last aren't just the fittest on paper; they're the ones who recover well enough to do it again. IM8 is part of how I recover and how I sleep. Better sleep and a faster bounce-back is where the next result is quietly won — and recovery is the half of this sport that nobody at the top is allowed to skip.

I'm careful about where I attach my name. I recommend IM8 because I believe in where it's going: co-founded with David Beckham, built with a world-class scientific team, and held to a standard I'd actually stake my reputation on. You don't put your name behind something you don't use. I use it every single day.