8 reasons why I recommend IM8

Endurance sport is measured in hours, and it exposes every corner you cut. I can't control the course, the heat, or how the day unfolds. What I can control is how I arrive: rested, fuelled, sharp. That part is on me.

So I started treating my daily nutrition as seriously as I treat my training volume, because both are inputs I actually own. IM8 became one of them — one daily drink that covers what my body needs, so I'm never the reason a finish line gets further away.

Endurance is literally the long game. I'm not training for one race; I'm training to be the guy who's still showing up at start lines in his sixties. IM8 is part of how I protect that future.

I train and race at a level where I hold everything I take to elite-sport standards. One contaminated supplement could end the career I've spent my whole life building. I'm not allowed to guess what goes into my body — and I wouldn't want to. IM8 is NSF Certified for Sport and WADA-compliant. Every batch is screened against the strictest standards there are. For me, that's not a marketing line; it's the one reason I'd ever put my name on something I actually swallow.

I used to travel with a pharmacy. Different pills for energy, for gut health, for immunity, for recovery — half of which I'd forget to take anyway. It was a mess. IM8 is one sachet. 90+ ingredients, nine organ systems, one glass of water in the morning. It took the most important habit in my day and made it the easiest one.

The races that get away are the ones lost in the final stretch, when the energy dips and the pace falls apart. What I want on course — and on a long working day away from it — is energy that's steady rather than spiky, so it's still there in the moment it matters most. That's what IM8 supports: clean, sustained energy that holds through the hardest stretch instead of crashing right when it counts.

My calendar is a rotation of races, projects and training blocks across continents. So much of this job is staying in motion and still being ready when the gun goes off. IM8 is one of the few things that never changes. A sachet goes in my bag and the routine comes with me — New York, Miami, Madrid, it doesn't matter. It's the constant that keeps my body feeling like mine, whatever time zone I wake up in.

High-volume endurance training is brutal on the body — the mileage, the impact, the long days stacked on early mornings. Then you do it all again in next week's block. The ones who last aren't just the fastest at mile one; they're the ones who recover well enough to do it again. IM8 is part of how I recover and how I sleep. Better sleep and a faster bounce-back is where the next result is quietly won — and recovery is the half of this sport that nobody at the top is allowed to skip.

I'm careful about where I attach my name. I recommend IM8 because I believe in where it's going: co-founded with David Beckham, built with a world-class scientific team, and held to a standard I'd actually stake my reputation on. You don't put your name behind something you don't use. I use it every single day.