8 reasons why I recommend IM8

A Hyrox race is won and lost by seconds spread across eight runs and eight stations. I can't control the field or the venue — only how prepared I arrive. What I can control is how I arrive: rested, fuelled, sharp. That part is on me. So I started treating my daily nutrition as seriously as I treat my training, because both are inputs I actually own. IM8 became one of them — one daily drink that covers what my body needs, so I'm never the reason a result slips away at the wall balls.

This sport is built on volume, and volume has a cost if you don't respect it. I want a long career at the front of the field and a strong body long after. IM8 is part of how I pay that cost forward instead of paying it later.

I compete at the elite level of Hyrox, which means I'm held to anti-doping standards like any professional athlete. One contaminated supplement could end the career I've spent my whole life building. I'm not allowed to guess what goes into my body — and I wouldn't want to. IM8 is NSF Certified for Sport and WADA-compliant. Every batch is screened against the strictest standards there are. For me, that's not a marketing line; it's the one reason I'd ever put my name on something I actually swallow.

I used to travel with a pharmacy. Different pills for energy, for gut health, for immunity, for recovery — half of which I'd forget to take anyway. It was a mess. IM8 is one sachet. 90+ ingredients, nine organ systems, one glass of water in the morning. It took the most important habit in my day and made it the easiest one.

The races that get away are the ones where the wall balls at the end become a negotiation, when energy dips right as the race is decided. What I want on the race floor — and on a long working day away from it — is energy that's steady rather than spiky, so it's still there in the moment it matters most. That's what IM8 supports: clean, sustained energy that holds through the hardest stretch instead of crashing right when it counts.

Racing Hyrox seriously means a calendar full of flights: majors and championships in different countries, one after another. So much of this job is staying in motion and still being ready when the start gate opens. IM8 is one of the few things that never changes. A sachet goes in my bag and the routine comes with me — London, Frankfurt, New York, it doesn't matter. It's the constant that keeps my body feeling like mine, whatever time zone I wake up in.

Race day is brutal — sleds, carries, burpee broad jumps, all stacked on eight kilometres of running. Then you do it all again in the next block. The ones who last aren't just the fastest runners; they're the ones who recover well enough to do it again. IM8 is part of how I recover and how I sleep. Better sleep and a faster bounce-back is where the next result is quietly won — and recovery is the half of this sport that nobody at the top is allowed to skip.

I'm careful about where I attach my name. I recommend IM8 because I believe in where it's going: co-founded with David Beckham, built with a world-class scientific team, and held to a standard I'd actually stake my reputation on. You don't put your name behind something you don't use. I use it every single day.