Introduction

In the popular market of greens powders, Live It Up Greens has established itself with a clear and appealing USP: a "clean" and simple formula. In their own words, the supplement is "designed to enhance and broaden your nutrient intake" and "help you close some nutritional gaps in your daily diet" [1]. They are, essentially, marketing a "gap-filler."

This raises the most important question for a discerning consumer: is it better to buy a simple "gap-filler," or is it time to upgrade to a true foundational system?

Live It Up's own FAQ admits their product "does not replace the body’s need for the vitamins, minerals, antioxidants, and fiber contained in whole vegetables" [1]. While honest, this underscores its role as a minor supplement

IM8 Daily Ultimate Essentials is designed from the ground up as a comprehensive, "all-in-one" system; it's formulated to be your entire nutritional foundation, replacing 16 other supplements. This analysis will dig deep into the Live It Up formula to compare its "gap-filler" philosophy with IM8's science-backed, systemic approach..

Quick Orientation: Main Claims & Who It’s For

The Definitive IM8 vs. Live it Up Comparison Chart

Digestive Health

Live It Up centers its brand on digestion. Their FAQ states their product "incorporates ingredients... that may help relieve bloating" [1]. The formula provides a 5 Billion CFU probiotic blend and a 74mg "Digestive enzyme complex" [2].

This is a good start, but a deep analysis reveals two major scientific hurdles:

1. The Probiotic Viability Challenge: Live It Up uses non-spore-forming strains (Lactobacillus, Bifidobacterium). The scientific challenge for these strains, as documented in the International Journal of Pharmaceutics, is their low survival rate. They are highly sensitive to the low pH (acidic) environment of the stomach. A "5 Billion CFU" count on a label does not mean 5 billion will reach your intestines.
   
2. Incomplete System & Dose: The 74mg enzyme blend is a tiny proprietary mix (a single grain of rice is ~30mg). With no listed activity units (e.g., HUT, DU), its potency is impossible to verify. The system also lacks prebiotics (food for the probiotics) and postbiotics.
   

According to Dr. Suzanne Devkota, Director of Cedars-Sinai Human Microbiome Research Institute Cedars-Sinai, and Scientific Advisory Board member at IM8, “The gut microbiome not only helps digest food but also synthesizes essential nutrients, regulates immune function, and communicates with the brain through what we call the gut-brain axis.”

IM8's formulation is designed for a complete and resilient gut health solution. It’s a 4-Tier Gut Health System built on transparency and survivability:

1. Prebiotics (Guar Fiber, Agave Inulin) to nourish beneficial bacteria.
   
2. Probiotics: IM8 provides 10 Billion CFU of spore-forming strains (like DE111®). These strains are naturally encased in a protective endospore. Research in journals like Beneficial Microbes confirms this structure gives them exceptional resilience against heat, moisture, and stomach acid, leading to a much higher survival and colonization rate [4].
3. A Full Digestive Enzyme Complex: IM8 provides a 200mg complex with all activity units clearly listed.
   
4. A Postbiotic (FloraSMART®): Postbiotics are non-living compounds that provide benefits directly to the gut, which research suggests can help support the gut barrier [3].

The Immunity Claim: "Packed with Vitamins" vs. 0% Vitamin D

This is the clearest example of Live It Up's "gap-filler" philosophy. Their FAQ claims the product can "support immune function" because it is "packed with vitamins and minerals" [1].

Their Supplement Facts panel tells a different story. The formula's "immune support" consists of:

• Vitamin A: 5% DV
• Zinc: 2% DV
• Magnesium: 4% DV
• Vitamin D: 0% DV [2]

This is less "packed" and more "micro-dosing." A 2% (0.2mg) dose of Zinc is nutritionally insignificant when, as a 2017 review in Nutrients highlights, zinc is a "gatekeeper of immune function" required in much larger daily amounts (11mg+ DV) [12]. Furthermore, to claim immune support while providing zero Vitamin D- a nutrient in which over 40% of U.S. adults are deficient- is a major miss [5].

IM8's formulation is designed for functional immunity. It doesn't fill a gap; it builds a fortress.

• Vitamin D: 1,200 IU of VegD3® (150% DV). This is the superior D3 form, which a 2023 meta-analysis confirmed is more effective than D2 [6]
• Vitamin C: 900mg (1,000% DV)
• Zinc: 15mg (136% DV)
• Selenium: 70mcg (127% DV)
  

Beyond the Basics: "Coffee Alternative" vs. a Real Energy System

 

Live It Up suggests their product can be a "healthy, caffeine-free alternative to coffee" [1]. But where does this energy come from? The panel shows only 109% DV of B12 and micro-doses of other B-vitamins [2]. It contains no CoQ10 for cellular energy and no electrolyte complex for hydration.

IM8's formulation delivers on the promise of energy in three distinct, high-dose, and transparent ways:

• Metabolic Energy: A full spectrum of activated B-Vitamins (like Methyl-B12 and B6) that are essential cofactors for your body's metabolic processes
• Cellular Energy: 100mg of Coenzyme Q10. As a 2018 review in Current Cardiology Reviews notes, CoQ10 is essential for mitochondrial (ATP) energy production [10]
• Hydration & Neural Energy: A 2,500mg Hydra Electrolytes Complex (Potassium, Magnesium, Calcium) to support fluid balance and nerve function
  

While Live It Up's support ends at a simple digestive blend, IM8's formula includes six additional, high-dose complexes that Live It Up omits entirely:

• Joint Support: 1,000mg of MSM (Methylsulfonylmethane), a dose consistent with research on joint comfort [11]
• Recovery: 1,165mg Essential Amino & Renew Complex, including BCAAs, which a 2019 meta-analysis found can help reduce post-exercise muscle soreness [7]
• Stress Support: 200mg Adaptogens & Super Mushrooms Complex
• Cellular Longevity: 25mg CRT8™ complex, studied for improving mitochondrial health, and Spermidine, studied for its role in inducing autophagy (cellular cleanup) [8, 9]

Price, Taste, and Value

Live It Up is offered at a lower price point ($1.33 per serving). This price reflects its formulation: a "nutritional gap-filler" that is not a multivitamin, has no adaptogens, and no joint, heart, or recovery support. For taste, its marketing highlights a minty flavor designed to mask the "grassy" taste of greens. It also offers an alternative wild berries flavour.

IM8 costs ~$2.96 per serving. This price reflects its value as an all-in-one replacement for 16 separate supplements such as:

1. A high-end multivitamin (with D3)
2. A 4-tier gut health formula (Pre/Pro/Post/Enzymes)
3. A joint supplement (1,000mg MSM)
4. A heart health supplement (100mg CoQ10)
5. A full electrolyte mix
6. A BCAA recovery product
7. A functional adaptogen complex
8. A cutting-edge cellular longevity supplement

For taste, IM8 uses Reb M (from fermented sugarcane), a premium sweetener that provides a clean, smooth, mixed-berry flavor without the bitter aftertaste many associate with stevia.

The Final Verdict

Live It Up Greens is a simple, entry-level product that lives up to its own claim: it's a "nutritional gap-filler." It is not a foundational supplement. An analysis of its formula reveals a simple digestive blend, a "micro-dosed" vitamin panel that fails as a multivitamin, and a complete omission of support for most of the body's key systems.

IM8 is a comprehensive, foundational health system. It provides a superior, more advanced, and survivable 4-tier digestive solution in addition to clinically-dosed systems for energy, recovery, joint support, and long-term health

Why pay for a "gap-filler" that provides 2% of your daily Zinc when you can invest in a complete, science-backed system?

Ready to upgrade your daily ritual? Try IM8 Daily Ultimate Essentials today.

Frequently Asked Questions (FAQ): IM8 vs. Live It Up

1. Is IM8 better for digestion, even though Live It Up has 5 Billion CFU?

IM8 is designed for better digestive results. Its 10 Billion CFU are from spore-forming strains, which are scientifically researched for their ability to survive stomach acid [4]. Live It Up's 5 billion CFUs are non-spore strains that face a significant "viability challenge" in the stomach. IM8's 4-tier system, including a Postbiotic, is also more comprehensive.

2. Why is Live It Up so much cheaper than IM8?

The price reflects the difference in ingredients. Live It Up's formula contains "micro-doses" (2-5% DV) of key minerals, no Vitamin D, no adaptogens, no MSM, and no CoQ10. IM8's price reflects its comprehensive, high-dose formula that replaces 16 other supplements.

3. Does Live It Up replace my multivitamin?

Based on its own supplement panel, no. With key minerals like Magnesium at 4% DV and Zinc at 2% DV, it does not provide a functional nutritional foundation [2]. IM8 is designed to be your all-in-one multivitamin replacement.